I wanted to present a French start up with a great business concept: a win win for the consumer, the planet and hopefully themselves. It's such a simple idea that you wonder why it hasn't been done years ago. And maybe is it the criteria for success: i.e. it makes you realize that you had a need that nobody fulfilled.
The pitch:
Who doesn't have old cell phones that they don't know what to do with? Mobilorama has the answer: go to their site, get a quote for your cell and choose to either get the cash or give the money to a charity (they chose Medecins du Monde), and either way contribute to saving the planet by recycling your cell.
Another case of the web solving a market inefficiency!
Source: www.mobilorama.com
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