Web measurement firm Compete Inc recently announced that Facebook has overtaken Google as the top source for traffic to major portals like Yahoo and MSN. Analysts say that as people spend less time browsing the Internet on their own, and more time basing their Internet time on recommendations from friends, social media begins to surpass traditional search engines in being a major driver of web traffic.
This change in dynamic may shift advertisers' focus significantly. Although search engines offer a great way of providing directed content for advertisers, consumers spend the vast majority of their time at their destination on the web, not on search pages. SEO isn't gone for good, but keep your eyes peeled for new, innovative methods used to harness the marketing potential of social media.
Sources:
www.sfgate.com
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