The power of Social Media and UGC – Success stories

YouTube is probably the most famous example of the network effect power. It benefits from 2 closely interdependent factors: 1- the first mover advantage that allowed the company to 2- reach a critical mass of users. The paradox is that it's win-win situation: this critical mass gives as much power to YouTube than it does to the crowd. Users flock to YouTube because they trust their network, or at large the crowd, to find the best videos that are out there. They also find first hand information they wouldn't find somewhere else: it' the social journalism aspect. It's a snowball thing. And then great success stories happen with unknown people uploading a little video reaching fame and production deals. And that's the cherry top: who doesn't like a funny video or a great story where a John Smith gets a break.

Before telling you of 2 such stories reported by the BBC, I have to add that there is more than that to YouTube. First there is amazingly great content out there: I am thinking for instance about the TEDTalks videos. Second, there is so much content on YouTube that can you find tutorials about anything. People are stating to use YT as a Search Engine and that's where the Google/YT wedding makes sense. Search and content organization. Third, it's social and convivial, and a great sharing tool. Fourth, it's still under used by companies to reach their customers.

In conclusion, as promised, 2 success stories reported by the BBC.

- YouTube video leads to Hollywood contract
- Web makes Tajik migrant a star