Leur "moule à cupcake" est un moyen simple pour les abonnés de FaceBook de créer leur propre gâteau, le poster sur leur profil ou l'envoyer à leurs amis. En retour, Electrolux versera 1$ à la fondation contre le cancer ovarien pour chaque cupcake créé.
Les gâteaux sont adorables et plein de petites touches sympa: vous pouvez choisir les couleurs, le moule et ajouter un message perso. Résultat: vous faites une bonne action tout en créant un cadeau virtuel sympa!
ENGLISH Help Raise $30,000 for Cancer Research by Sending a Free Virtual Cupcake
Appliance manufacturer Electrolux is heating things up this Valentine’s Day - in a virtual oven that is. The brand is using their Facebook application to create a little buzz and do some good in return.
The Electrolux Cupcake Maker is a simple way for Facebook users to digitally bake their own cupcakes and post them to their profile or send to friends. As a bonus, Electrolux will donate $1 to the Ovarian Cancer Research Fund for each cupcake sent - up to a total of $30,000 the $500,000 the company has pledged towards the charity.
Cupcakes couldn’t be easier to make and come with a few cute touches. Just select your frosting type, tin color, topping, candle options, and add a custom message. The end result is a special treat that will not only support a good cause but might serve as a virtual alternative to Valentine’s Day cards.
Of course, the genius and clever brand-appropriate maneuver requires Facebook users to add the application before creating their cupcakes, which is sure to be a huge win for the company if thousands of Facebook users flock to add their app and send cupcakes to friends.
We love the idea, but we’re even crazier about the donations to charity, so go make and share cupcakes!
Source: Jennifer Van Grove on Mashable
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