Cette vague a commencé en 2002 avec le best seller Deep Love. Depuis la tendance ne fait que grandir et le format s'est défini comme des romans publiés par blocs de 70 mots pour des lecteurs utilisant leur portables et maintenant Twitter. En 2007, dix des best-sellers japonais avaient d'abord été publiés sur téléphones portables avant d'être imprimés avec chacun des tirages de 400,000 copies.
La popularité de ces romans s'étend maintenant au delà du demographique des jeunes filles et atteint toute la population.
Twitter et les portables pourraient être le futur de l'édition papier.
[ENGLISH] In Japan, 86% of high school, 75% of middle school and 23% of grade school girls read cell phone novels.
Following Starts, other publishers like Goma and Asuki Media Works moved in to cherry pick cell phone novel sites online and put out the next big hit. The number of cell phone novels in print began skyrocketing in 2006, when 22 books hit the shelves; the following year, there were 98. Even a no-name author with a cell phone novel publishing deal enjoyed a first run of between 50,000 and 100,000 copies.
The popularity of the genre is spreading beyond young girls. Ten of the bestselling printed novels in Japan in 2007 were based on cell phone novels, and each sold around 400,000 copies. Strikingly, the sales were strongest for costly hardcovers, which readers who had already experienced the work on their cell phone screens bought as memorials. Starts alone has released 40 titles that have sold 10 million copies.
The cell phone novel was born in 2002, when author Yoshi wrote "Deep Love: Ayu's Story." The genre evolved, as authors published short novels in 70-word installments for the cell phone.
According to Japan Today: "[One company] has released 40 titles that have sold 10 million copies … cell phone novels proved that there was a market for females between the ages of 10 and 20, a demographic thought to be apathetic toward reading.
Source: http://www.japantoday.com/
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